411.ca operates as a comprehensive online directory service, primarily serving the Canadian market. The platform allows users to search for businesses and individuals across Canada, boasting a database of over 1.1 million businesses and 19 million people. The service caters to a wide range of clients, from small local businesses to large enterprises, providing them with an opportunity to increase their online presence and be discovered by potential customers. The business model is centered around offering free local business listings, which helps businesses appear in Google search results, thereby enhancing their visibility. Additionally, 411.ca generates revenue through premium listing options and advertising services, which offer enhanced visibility and additional features for businesses willing to invest in their online presence. The platform is user-friendly and supports various search functionalities, including business search, person search, and reverse search, making it a versatile tool for both consumers and businesses.

Keywords: business directory, local search, online advertising, Canadian market, small businesses, premium listings, search functionalities, consumer connection, visibility enhancement, user-friendly.