4-Tell operates as a full-stack omnichannel personalization solution, designed to help merchants build meaningful customer relationships and boost revenue. The company serves mid-market and large enterprise clients by providing a Smart Platform that drives personalization and engagement through features like Intelligent Tray, clienteling, and Your Store Experience. Additionally, it offers BI reports and data connectors for marketing purposes. The business model revolves around offering a subscription-based service that integrates seamlessly with existing systems, ensuring that clients can deliver 1:1 personalized experiences both in-store and online. By leveraging AI and automation, 4-Tell enables businesses to gain actionable insights and streamline their customer engagement strategies.

Keywords: omnichannel, personalization, AI-driven, customer engagement, automation, mid-market, enterprise, Smart Platform, clienteling, BI reports.