Adility, a platform under InComm, connects over 400,000 retail locations worldwide, facilitating campaigns for major brands. The business specializes in serialized coupons that enable true online-to-offline attribution, allowing customers to redeem these coupons at the point of sale (POS). Adility also offers presale programs that lock in the sale of games, movies, and other products before their release, providing value-added rewards to customers who purchase InComm-activated products. The platform serves a diverse range of clients, including retailers and major brands, operating primarily in the retail and entertainment markets. Adility's business model revolves around providing these digital solutions to enhance customer engagement and drive sales, generating revenue through partnerships and service fees.

Keywords: serialized coupons, presale programs, retail locations, online-to-offline attribution, customer engagement, InComm, value-added rewards, point of sale, gaming, movies.