Alpian is a digital banking startup that operates in the Swiss market, offering superior everyday banking services. The company primarily serves individuals who require efficient and cost-effective banking solutions, including currency exchange and wealth management services. Alpian's business model is centered around providing a seamless and transparent banking experience, with a focus on competitive exchange rates and low transaction fees.

The company offers its customers the best exchange rates in Switzerland, with a low mark-up of 0.2% on weekdays and 0.5% on weekends for transactions in Swiss francs, Euros, British pounds, and US dollars. This means that customers can pay and shop abroad or move cash internationally at the most cost-efficient rates in the country. There are no additional charges or hidden fees for currency exchanges, and customers can pay in over 200 currencies at Visa exchange rates with their Alpian Visa debit card.

In addition to its banking services, Alpian also offers wealth management solutions. Customers can grow their capital on auto-pilot, with rates ranging from 1% to 1.5% depending on the amount invested. They can choose either the Advisory Mandate for collaborative, guided investing, or the Discretionary Mandate where Alpian's experts take the lead.

Furthermore, Alpian provides wealth advisory services through an in-app video chat. The company's wealth advisors, who are fluent in English, French, German, and Italian, are available to guide customers on their next financial move.

Keywords: Digital banking, Swiss market, Competitive exchange rates, Low transaction fees, Currency exchange, Wealth management, Advisory Mandate, Discretionary Mandate, Wealth advisory services, In-app video chat.