Banksalad.com is a South Korean fintech startup that operates in the personal finance management space. The company offers a comprehensive financial dashboard that allows users to manage their money more effectively. It provides a clear, easy-to-understand overview of a user's financial status, including bank accounts, credit cards, loans, and investments.

Banksalad's primary target market is the general public, specifically those who are looking for a simple and efficient way to manage their personal finances. The company operates in the rapidly growing fintech market in South Korea, which is known for its high rate of digital adoption and tech-savvy consumers.

The business model of Banksalad is based on providing a free platform to users, while generating revenue through affiliate marketing and partnerships with financial institutions. When a user applies for a financial product or service through the Banksalad platform, the company earns a commission from the financial institution that provides the product or service.

In simple terms, Banksalad makes money by helping users find the best financial products for their needs, and by helping financial institutions find customers. This win-win model has allowed the company to grow rapidly while providing a valuable service to its users.

Keywords: Fintech, Personal Finance Management, Financial Dashboard, Affiliate Marketing, Financial Institutions, South Korea, Digital Adoption, Tech-Savvy Consumers, Commission, Financial Products.