Brahma.fi is a startup focused on enhancing the user experience (UX) for on-chain interactions in the decentralized finance (DeFi) space. The company aims to simplify self-custody (where users manage their own digital assets) and mitigate the associated security risks. Brahma's primary product, the Console, offers a comprehensive toolkit for on-chain delegation, automation, and execution, while ensuring users retain full ownership and independent access to their digital assets stored in Safes.

Brahma serves individual investors and developers who are active in the DeFi market. This market involves financial services like lending, borrowing, and trading that are conducted on blockchain networks without traditional intermediaries like banks. Brahma's business model revolves around providing tools and protocols that make it easier and safer for users to interact with DeFi platforms.

The company generates revenue through various means, including fees for using its Console and other services. These fees can be transaction-based or subscription-based, depending on the specific service and user needs. Brahma also offers Vaults, which are automated strategies designed to reduce the complexity of interacting with DeFi. These Vaults use smart contracts (self-executing contracts with the terms directly written into code) to manage and deploy capital across different DeFi platforms, aiming to earn sustainable yields while managing risks.

Brahma's Console is built on top of the Safe wallet, providing users with early access to a self-custodial DeFi execution environment. This means users can perform complex financial operations while maintaining control over their assets. The company is also transitioning its Vaults into a "Withdrawal Only" mode, indicating a shift in focus towards further developing the Console.

In summary, Brahma.fi is a DeFi-focused startup that simplifies and secures on-chain interactions for individual investors and developers. It operates in the DeFi market, offering tools for automation, delegation, and execution, and makes money through service fees.

Keywords: DeFi, self-custody, on-chain interactions, automation, security, Safe wallet, smart contracts, sustainable yield, financial tools, blockchain.