Brightloom is a startup that operates in the restaurant and retail sectors, providing a platform that helps brands to better understand and utilize their customer data. The company's primary service is to assist businesses in personalizing their customer engagement strategies at scale. This is achieved by using artificial intelligence (AI) to match customer groups with relevant offers, thereby increasing the frequency and average order value of purchases.

Brightloom's business model is centered around the concept that a company's strength lies in its customer data. By helping businesses to organize and unify their data, Brightloom provides a single, real-time view of what's working, what's broken, and what's missing. This allows businesses to run more personalized and effective marketing campaigns, which in turn increases their return on investment (ROI).

In addition to this, Brightloom also offers services aimed at increasing customer loyalty and decreasing discount dependency. The company believes that businesses don't need to offer lower prices to retain customers, but rather need to give them a reason to return. By understanding their customers better, businesses can provide more relevant offers, thereby increasing loyalty and reducing the need for discounts.

Brightloom makes money by charging businesses for access to its platform and services. The company's clients are primarily restaurant and retail brands that are looking to better understand their customer data and use it to scale their business.

Keywords: Customer Data, Personalized Marketing, AI Recommendations, Customer Loyalty, Decrease Discount Dependency, Increase Marketing ROI, Restaurant Brands, Retail Brands, Data Analysis, Customer Engagement.