Cellit, now part of Merkle, specializes in loyalty marketing solutions aimed at enhancing consumer engagement through innovative tactics such as gamification and data-driven insights. The company serves a diverse range of clients, including large enterprises and consumer brands, operating primarily in the digital marketing and customer loyalty sectors. Cellit's business model revolves around creating customized loyalty programs that reward consumers for their interactions with brands, such as watching product videos, participating in polls, and sharing content on social media. These programs are designed to deepen the emotional connection between consumers and brands, thereby driving higher engagement and loyalty. The company generates revenue through subscription fees for its loyalty platforms, as well as through consulting services that help brands design and implement effective loyalty strategies. Cellit also conducts research to keep its strategies current and relevant, particularly focusing on emerging consumer groups like Generation Z. By leveraging advanced analytics and personalized marketing techniques, Cellit aims to provide its clients with actionable insights that can drive business results.

Keywords: loyalty marketing, consumer engagement, gamification, data-driven insights, digital marketing, customer loyalty, subscription fees, consulting services, Generation Z, personalized marketing.