Coupons.com operates in the digital coupon and deal aggregation market, providing consumers with access to a wide range of online and printable coupons for various retailers. The platform serves individual shoppers looking to save money on their purchases by offering curated, verified coupons and promo codes. The business model is primarily affiliate-based, earning commissions from partner stores when users make purchases through the provided links. This allows Coupons.com to offer its services for free to consumers while generating revenue from retailers. The company focuses on delivering value through exclusive deals, daily updates, and a user-friendly interface that makes finding and using coupons straightforward.

Keywords: digital coupons, deal aggregation, affiliate marketing, online savings, printable coupons, verified deals, consumer savings, retail partnerships, daily updates, user-friendly.