Earth Rhythm is a startup operating in the clean beauty market, offering certified organic, plant-based skincare products that are 99% plastic-free. The company is committed to producing pure, healthy products that are good for both the consumer and the environment. The business model is centered around sustainability and inclusivity, with a focus on educating consumers about the importance of being environmentally conscious.

Earth Rhythm's target market includes consumers who are increasingly aware of the health risks associated with exposure to toxic ingredients in beauty products and are seeking clean alternatives. The company differentiates itself in this growing market by aligning its products and marketing towards the clean beauty space, and by maintaining high standards in all its operations. Its manufacturing unit is approved by ECOCERT, an organic certification organization, which attests to the company's dedication to sustainability and quality.

The company's products are created with a blend of scientific research and natural ingredients, and are designed to work for every skin tone. Earth Rhythm is India's first homegrown brand that invests in independent clinical trials and research, demonstrating its commitment to smart and safe skincare.

The company generates revenue through the sale of its skincare products, which are available for purchase on its website.

Keywords: Clean Beauty, Sustainability, Inclusivity, Organic Skincare, Plant-Based, ECOCERT Certified, Plastic-Free, Health Conscious, Independent Clinical Trials, Indian Homegrown Brand.