EasyPeasy is a digital platform designed to support early childhood development by providing personalized parenting tips and activities for children aged 0-5 years. The platform serves parents, carers, and practitioners, primarily within local communities across the UK. EasyPeasy collaborates with Local Authorities to make its app accessible, aiming to foster positive parent-child interactions using everyday materials available at home. The business operates in the early childhood education and development market, leveraging a subscription-based model to generate revenue. EasyPeasy's evidence-based approach has been shown to enhance school achievement and support positive family outcomes, making it a cost-effective solution compared to other interventions. The company also integrates its services with Family Hubs, Start for Life, and Healthy Child programmes, further extending its reach and impact. In 2019 and 2020, EasyPeasy successfully partnered with Ark Academies to deliver its services to over 2000 families.

Keywords: early childhood development, parenting tips, personalized activities, local authorities, evidence-based, school achievement, family outcomes, subscription model, Family Hubs, UK market.