EasyKnock is a unique financial services startup that offers residential sale-leaseback solutions as an alternative to traditional home equity loans. This innovative business model allows homeowners to access the equity in their homes without the need for a credit score or debt-to-income (DTI) ratio, making it a flexible solution for a wide range of customers.

The company operates in the real estate and financial services markets, serving homeowners who need to access cash for various financial goals. EasyKnock's business model involves buying the client's home and then leasing it back to them. This allows clients to stay in their homes while also giving them the cash they need.

EasyKnock makes money by charging rent to the homeowners who stay in their homes after selling. The company also benefits from any appreciation in the home's value. If the home value appreciates during the lease term and the client chooses to have EasyKnock sell it, that appreciation goes into the client's pocket.

The company also covers certain home expenses, such as taxes, insurance, and HOA fees, providing additional financial relief to its clients. The process is relatively quick, with a typical transaction taking only 4-6 weeks from start to closing.

In summary, EasyKnock offers a unique and flexible solution for homeowners to access their home equity without the need for a traditional loan, while also providing the option to stay in their homes.

Keywords: EasyKnock, residential sale-leaseback solutions, home equity, financial services, real estate, homeowners, cash access, home value appreciation, rent, home expenses.