ELSA (English Language Speech Assistant) is an innovative mobile application designed to improve English pronunciation and fluency through advanced artificial intelligence technology. The app serves individuals looking to enhance their English speaking skills, including non-native speakers, students, and professionals. Operating in the global EdTech market, ELSA leverages AI to provide real-time, personalized feedback on pronunciation, intonation, word stress, and fluency. The business model is primarily subscription-based, offering both free and premium plans with additional features and content. Revenue is generated through these subscriptions as well as in-app purchases. ELSA's unique selling proposition lies in its ability to adapt to various accents and provide targeted feedback, making it a valuable tool for anyone aiming to speak English more naturally and confidently.

Keywords: AI, pronunciation, fluency, EdTech, mobile app, subscription, non-native speakers, personalized feedback, English learning, accent reduction.