Finder.com.au is a comparison service that operates in the Australian market. The company's primary function is to provide consumers with a platform to compare a wide range of products and services. While the company is independently owned, it does not include all providers or all products available in the market in its comparison service. This is due to the fact that some product issuers may offer services through multiple brands, associated companies, or different labeling arrangements, which can make it difficult for consumers to compare alternatives or identify the companies behind the products.

Finder.com.au serves a broad customer base, primarily individual consumers looking to make informed decisions about their purchases. The company's business model is based on advertising and affiliate marketing. Products marked as 'Top Pick', 'Promoted' or 'Advertisement' are prominently displayed as a result of a commercial advertising arrangement. Finder.com.au receives remuneration from the provider if a consumer clicks on the related link, purchases, or enquires about the product.

The company prides itself on its transparency and encourages consumers to use the tools and information it provides to compare their options. It aims to help consumers understand the complexities of the market and make informed decisions.

Keywords: Comparison service, Consumer decision-making, Advertising, Affiliate marketing, Transparency, Australian market, Independently owned, Product comparison, Commercial advertising arrangement, Informed purchases.