FourKites is a technology startup that operates in the supply chain management sector. The company provides a data-driven platform that offers real-time visibility and predictive analytics for large-scale supply chains. FourKites serves over 1,200 of the world's biggest brands, helping them to manage their supply chains more effectively and efficiently.

The company's business model is based on leveraging the power of data and artificial intelligence (AI). It collects data from millions of global shipments daily and uses patented AI technology to analyze this data and provide actionable insights. This helps businesses to mitigate risks, improve responsiveness, and optimize their supply chains.

FourKites' platform includes a suite of applications that connect all points of a supply chain, from the first to the final mile. This eliminates information silos and ensures that all teams within a business are working with the same data and insights. The company's platform also includes Fin AI, a natural language interface that helps businesses to identify opportunities for optimization and automate time-consuming tasks.

FourKites makes money by charging its clients for access to its platform and its suite of applications. The company's competitive advantage lies in its ability to combine the largest real-time supply chain network, enterprise data, purpose-built applications, and patented AI to solve complex supply chain challenges.

Keywords: Supply Chain Management, Data-Driven, Artificial Intelligence, Real-Time Visibility, Predictive Analytics, Risk Mitigation, Responsiveness, Optimization, Connected Applications, Enterprise Data.