Frey is a leading player in the urban redevelopment sector, focusing on transforming peripheral urban areas into vibrant commercial and cultural hubs. The company serves a diverse range of clients, including municipalities, commercial enterprises, and cultural institutions. Operating primarily in the European market, Frey has expanded its footprint to include France, Poland, and other countries. The business model revolves around acquiring and developing large-scale open-air shopping centers and mixed-use projects that combine retail, gastronomy, and cultural spaces. Revenue is generated through property leasing, sales, and management services. Frey's strategic initiatives include the acquisition of major shopping centers like Polygone Riviera and the development of Europe's largest gastronomic and cultural hall in St Ouen. The company is also involved in city entrance transformation projects, aiming to improve urban living standards. Frey's commitment to innovation and corporate social responsibility (CSR) is evident in its approach to enhancing the quality of urban life.

Keywords: urban redevelopment, commercial hubs, cultural projects, open-air shopping centers, mixed-use development, property leasing, strategic acquisitions, European market, innovation, CSR.