Glia is a technology company that specializes in digital customer service solutions, primarily targeting financial institutions such as banks and credit unions. The company offers a suite of tools designed to enhance how these institutions interact with their customers online. These tools include messaging, video, voice, CoBrowsing (which allows customer service agents to see and interact with a customer's web browser in real-time), and artificial intelligence (AI) capabilities.

Operating in the financial services market, Glia aims to transform customer service by making it more efficient and user-friendly. The company’s technology allows financial institutions to start conversations with customers on any digital channel and seamlessly transition between them. This means a customer can begin a conversation via chat, move to a video call, and then switch to a voice call without having to start over. This flexibility reduces customer effort and improves satisfaction and loyalty.

Glia's business model is based on providing its technology as a service to financial institutions. These institutions pay Glia for access to its platform, which helps them increase online loan applications, improve customer satisfaction, and modernize their customer service operations. By integrating Glia’s tools, financial institutions can offer personalized and efficient support, which can lead to increased sales and customer retention.

In summary, Glia makes money by selling its digital customer service technology to financial institutions, helping them to better serve their customers in a digital-first world. The company has been recognized for its innovative solutions, including being listed as a Gartner Cool Vendor in 2020.

Keywords: Digital Customer Service, Financial Institutions, Messaging, Video, Voice, CoBrowsing, AI, Customer Satisfaction, Online Banking, Technology Platform.