Great Question is a user research platform that streamlines the process of recruiting research participants, conducting interviews, and analyzing data. The platform is designed to serve businesses that need to conduct user research, including tech startups, market research firms, and larger corporations.

The company operates in the market research industry, providing a comprehensive solution for businesses to conduct user research. The platform integrates with CRM systems, allowing businesses to bring their own users for research. It also offers features for scheduling interviews, recording and transcribing interviews, and analyzing the results.

Great Question's business model is based on a subscription service. Users can start with a free 14-day trial, after which they will need to subscribe to continue using the service. The platform also offers a range of incentive options for research participants, which businesses can fund through their incentive wallet.

The company places a strong emphasis on data protection, with compliance to SOC 2, GDPR, and HIPAA standards. It also uses AI technology to suggest interview summaries, survey questions, and highlights, which can help businesses save time and make faster decisions.

In summary, Great Question provides a comprehensive solution for businesses to conduct user research, with features for recruiting participants, conducting interviews, and analyzing data. The company operates on a subscription-based business model and places a strong emphasis on data protection and the use of AI technology.

Keywords: User Research, Market Research, CRM Integration, Interview Scheduling, Data Analysis, Subscription Service, Incentive Options, Data Protection, AI Technology, Compliance.