Influitive operates in the customer advocacy and engagement market, providing a platform that helps businesses mobilize their customer advocates. The platform combines powerful tools and expert services to leverage the authentic voice of customers, driving growth through referrals, references, and reviews. Influitive serves a diverse range of clients from various industries, focusing on creating thriving communities that offer superior experiences and build customer loyalty. The business model revolves around a SaaS (Software as a Service) platform, where clients subscribe to use the service. Revenue is generated through subscription fees, and additional revenue streams include expert services and event services. Influitive's platform is designed to keep customers engaged through gamified campaigns, personalized onboarding, incentivized learning, and intuitive guided journeys. The company has a proven track record with a 98% user adoption rate and significant increases in customer retention and influenced opportunities.

Keywords: customer advocacy, engagement platform, gamification, referrals, reviews, business growth, customer loyalty, SaaS, personalized onboarding, incentivized learning.