InitLive is a technology company that specializes in event staff and volunteer management solutions. The company operates in the event management industry, providing a mobile app that helps event organizers recruit, organize, and connect staff and volunteers. InitLive serves a diverse range of clients including event producers, non-profit organizations, and corporate event planners. The business model is primarily subscription-based, offering various tiers of service depending on the size and needs of the event. Revenue is generated through these subscription fees as well as additional premium features and integrations, such as their Salesforce integration. InitLive's platform offers features like scheduling, rostering, real-time communication, and on-the-go updates, ensuring operational excellence and seamless event execution. The company is committed to fostering a diverse and inclusive work environment, with a strong emphasis on community involvement and support for women in tech.

Keywords: event management, volunteer coordination, staff scheduling, mobile app, real-time updates, non-profit events, corporate events, subscription model, Salesforce integration, diversity.