Ioniqa is a clean-tech startup that originated from the Eindhoven University of Technology in the Netherlands. The company specializes in transforming PET (Polyethylene Terephthalate) waste into valuable resources through a proprietary circular technology. This innovative process, which has won national awards, allows Ioniqa to convert all types and colors of PET waste into 'virgin-quality' new PET, a feat previously unachievable.

The company's business model is centered around a cost-effective process known as depolymerisation. In simple terms, this process involves submerging the plastic in a solution, causing the molecular structure of the plastic to dissolve slowly. The resulting raw material is identical to plastics produced from oil and is even suitable for food packaging.

Ioniqa's primary market is the plastics industry, which has a pressing need to reduce its reliance on oil and improve its waste management. The company's process effectively 'closes the oil tap' for the industry, offering a sustainable alternative that can be infinitely upcycled.

In addition to its core business, Ioniqa is also behind the NOW (NO Waste) movement, a consumer platform advocating for the PET industry to shift towards infinite upcycling.

In terms of revenue, Ioniqa makes money by selling the 'virgin-quality' PET it produces to companies in the plastics industry. The company is also researching upcycling processes for other types of plastics, which could potentially open up new revenue streams in the future.

Keywords: Clean-tech, PET waste, Circular technology, Depolymerisation, Plastics industry, Virgin-quality PET, Sustainable alternative, Infinite upcycling, NOW movement, Consumer platform.