iPinYou is a leading provider of intelligent marketing solutions, leveraging big data and artificial intelligence to optimize advertising campaigns for international brands targeting the Chinese market. The company serves a diverse range of clients including retail, automotive, e-commerce, and airlines, helping them to stand out in a competitive landscape. Operating primarily in the digital advertising sector, iPinYou offers a comprehensive suite of services including mobile welcome banner advertising, OTV (Online TV) and OTT (Over-the-Top) advertising, native dynamic advertising, and more. The business model is centered around its Marketing Intelligence Platform (MIP), which provides a 360-degree view of marketing performance and decision-making capabilities. iPinYou generates revenue through service fees and performance-based pricing models, ensuring that clients achieve optimal returns on their advertising investments. The company has also expanded its presence with a new European headquarters, aiming to connect more international brands with Chinese consumers.

Keywords: intelligent marketing, big data, AI, advertising optimization, Chinese market, retail, automotive, e-commerce, airlines, MIP platform.