IPSY operates in the beauty and personal care market, offering a subscription-based service that delivers personalized beauty products to its customers. Each month, subscribers receive a Glam Bag containing five curated beauty items, including makeup, skincare, and hair products, starting at $13 per month. The company targets beauty enthusiasts who seek tailored beauty solutions and exclusive deals. IPSY's business model revolves around a recurring subscription fee, supplemented by exclusive product offers and discounts of up to 80%. The company also engages its community with expert content, tutorials, and beauty tips from IPSY Stylists, enhancing customer loyalty and engagement.

Keywords: beauty, subscription, personalized, makeup, skincare, hair products, Glam Bag, exclusive offers, expert content, community.