JiyeTech operates in Pakistan's agriculture sector, aiming to revolutionize the ecosystem by providing a comprehensive platform that connects farmers, retailers, and consumers. The business primarily serves farmers, small retailers, and women entrepreneurs, offering them competitive market rates, quality-checked produce, and convenient delivery services. JiyeTech's business model focuses on creating value through an integrated supply chain that reduces costs and increases efficiency. The company generates revenue by charging a fee for its services, which include advance payments to farmers, quality assurance, and logistics support. By leveraging technology, JiyeTech ensures transparency and reliability in transactions, fostering trust among its clients. The market it operates in is primarily the agricultural sector of Pakistan, which is a significant part of the country's economy. JiyeTech aims to empower local communities, especially women, by providing them with opportunities to save on costs and time, thereby improving their livelihoods.

Keywords: agriculture, Pakistan, supply chain, farmers, retailers, women entrepreneurs, competitive rates, quality checks, advance payments, logistics.