Kit, formerly known as ConvertKit, is a platform designed to help creators earn a living by providing them with scalable tools and actionable insights to grow their businesses. Operating in the creator economy, Kit serves a diverse range of clients including bloggers, YouTubers, podcasters, and other content creators. The company offers a suite of features such as an app store, enhanced reporting, and a Newsletter Plan, all aimed at attracting and converting audiences more effectively. Kit's business model revolves around subscription fees for its various plans and features, as well as revenue from its affiliate program, which has recently moved to PartnerStack. The platform integrates with over 100 tools, ensuring seamless performance and scalability. Kit remains committed to its core values of working in public, defaulting to generosity, and teaching everything they know. The rebranding from ConvertKit to Kit reflects the company's broader mission and vision to support the creator economy.

Keywords: creator economy, scalable tools, actionable insights, app store, enhanced reporting, Newsletter Plan, affiliate program, PartnerStack, integrations, performance.