Mabrian is a tourism intelligence platform that leverages artificial intelligence (AI) and natural language processing (NLP) to analyze traveler sentiment and optimize destination strategies. Founded in 2013 as Social Vane, the company initially focused on social network analysis before pivoting to the tourism sector in 2015. Mabrian serves tourism boards, travel agencies, and hospitality businesses by providing actionable insights into traveler behavior and preferences. The platform covers the entire travel cycle, from planning to post-visit feedback, enabling clients to make data-driven decisions. Mabrian operates in the global tourism market and employs a subscription-based business model, generating revenue through annual or monthly fees for access to its platform. The company’s core value proposition lies in its ability to offer real-time, data-driven insights that help clients enhance their destination marketing and management strategies.

Keywords: tourism intelligence, AI, NLP, traveler sentiment, destination strategies, data-driven decisions, travel cycle, subscription-based, real-time insights, tourism boards.