Makara is a subsidiary of Betterment Holdings, Inc. and an affiliate of Betterment LLC, specializing in investment advisory services for cryptocurrencies and other digital assets. The company serves investors who are willing to bear the risk of loss and experience sharp drawdowns, making it suitable for those with a high risk tolerance. Makara operates in the digital asset investment market, providing expertly curated crypto portfolios aimed at long-term investment strategies. The business model revolves around offering advisory services rather than acting as a broker-dealer, exchange, custodian, or wallet provider. Revenue is generated through advisory fees charged to clients for managing their crypto investments. The platform is designed for adults over the age of 18 and emphasizes data privacy and compliance with regulations, particularly in California.

Keywords: cryptocurrency, digital assets, investment advisory, high risk, long-term investing, expert-built portfolios, Betterment affiliate, advisory fees, data privacy, regulatory compliance.