Modifit.io is an innovative startup that operates in the e-commerce market, specifically in the fashion retail sector. The company offers a unique solution to the common problem of size selection for online shoppers. Using advanced artificial intelligence (AI) technology, Modifit.io captures user measurements to create a personalized shopper profile. This profile is then used to calculate size recommendations based on the shopper's actual body measurements, providing a tailored solution to the individualized sizing problem.

The company's business model is centered around providing an automated solution that gives online shoppers a personalized fitting experience. This is achieved by embedding a virtual fitting tool directly onto the retailer's online store. The tool helps shoppers find the right size for each product, thereby transforming the e-commerce sizing experience. This not only increases sales for the retailer but also boosts brand loyalty as shoppers are more likely to return to a store that provides a personalized and hassle-free shopping experience.

Modifit.io has already helped over 150 retailers bridge the gap between online shopping and accurate size selection. The company's fit experts understand that size selection is unique to each shopper and clothing item, and they use this understanding to provide a tailored solution.

In terms of revenue generation, while the specifics are not publicly available, it is likely that Modifit.io operates on a B2B model, charging retailers a fee to integrate their AI-powered sizing tool into the retailer's online store.

Keywords: E-commerce, Fashion Retail, Artificial Intelligence, Personalized Shopping Experience, Size Selection, Virtual Fitting, Online Retailers, B2B, User Measurements, Brand Loyalty.