Monica + Andy specializes in providing high-quality organic baby clothing and accessories. The company serves new parents and families who prioritize sustainability and safety in their baby products. Operating in the baby apparel and accessories market, Monica + Andy uses GOTS certified organic cotton, ensuring that their materials meet strict ecological and social standards. The business model includes direct-to-consumer sales through their website, offering a range of products from clothing to essentials. Revenue is generated through product sales, with additional income from promotional and personalized marketing text messages. The company also engages its community through classes and events, further enhancing customer loyalty. Monica + Andy is a minority-run company with a strong focus on supporting women, as evidenced by their predominantly female team. The company emphasizes rigorous testing standards to ensure product safety and durability, making them a trusted choice for over a million parents.

Keywords: organic baby clothing, GOTS certified, sustainable, new parents, direct-to-consumer, minority-run, women-led, safety standards, community engagement, durable products.