Mumsnet is a prominent online platform that serves as a comprehensive resource for parents, providing advice, support, and product recommendations. Founded in 2000 by Justine Roberts after a challenging family holiday, Mumsnet has grown to become the largest network for parents in the UK. The platform attracts around 8 million unique visitors per month, generating approximately 100 million page views. Mumsnet operates in the parenting and family market, catering primarily to parents seeking guidance on various aspects of child-rearing, from skincare to travel tips. The business model is primarily based on advertising revenue, sponsored content, and partnerships with brands targeting the parenting demographic. Additionally, Mumsnet hosts competitions and expert Q&A sessions, further engaging its user base. The platform's success is driven by its active community, user-generated content, and trusted advice from both experts and fellow parents.

Keywords: parenting, advice, support, community, product recommendations, advertising, sponsored content, partnerships, user-generated content, expert Q&A.