Narrative Science, now part of Salesforce, specializes in transforming complex data into easy-to-understand narratives. The company's flagship product, Lexio, automatically generates personalized data stories, providing users with daily insights and trends in plain English. This service is particularly beneficial for business teams who need to make informed decisions quickly without sifting through complicated dashboards. Narrative Science operates in the data analytics and business intelligence market, serving clients ranging from small businesses to large enterprises. The business model revolves around a subscription-based service, where clients pay for access to the Lexio platform. Revenue is generated through these subscriptions, as well as through additional services such as training and support.

Keywords: data storytelling, personalized insights, business intelligence, automated narratives, Lexio, Salesforce, data analytics, subscription service, business teams, plain English