Payflex is a financial technology company that provides interest-free payment plans to consumers, allowing them to spread the cost of their purchases over six weeks with four equal payments. Operating primarily in the South African market, Payflex serves a diverse range of online retailers and their customers. The business model is centered around increasing sales conversion rates and average order values for merchants by offering a 'buy now, pay later' option at checkout. Payflex makes money by charging merchants a fee for each transaction processed through their platform. The service is designed to be accessible even to those with poor or no credit history, as it assesses multiple factors to determine spending limits. Users can manage their payment plans, bank cards, and profile details through an online portal, ensuring a seamless experience. Key features include zero interest, no additional fees, and real-time approval, making it an attractive option for both consumers and retailers.

Keywords: fintech, interest-free, payment plans, sales conversion, average order value, online retailers, South Africa, buy now pay later, real-time approval, seamless experience.