Peddlr is a technology company that provides a free Point of Sale (POS) mobile application designed to support micro, small, and medium-sized businesses in the Philippines. The app allows users to effortlessly track and manage their sales, expenses, inventory, and transactions, replacing traditional pen and paper methods. Peddlr primarily serves local sellers, such as sari-sari stores, by offering a digital solution to streamline their business operations. The company operates in the Southeast Asian market, with a focus on building digital infrastructure for small businesses. Peddlr's business model is based on providing a free app to users, potentially monetizing through premium features, partnerships, and data analytics services. The app is accessible anytime and anywhere, making it a versatile tool for business owners.

Keywords: POS, mobile app, small business, inventory management, sales tracking, expense tracking, digital infrastructure, Southeast Asia, sari-sari stores, free app.