Pinwheel API is a financial technology startup that provides a platform to simplify and streamline various financial processes. The company operates in the financial services market, serving a diverse range of clients including banks, lenders, and cryptocurrency companies.

Pinwheel's primary offering is its Deposit Switch product, which automates the process of switching direct deposits. This allows their clients to become the primary financial institution for their customers, thereby increasing profitability and customer lifetime value. The platform also provides insights into customers' earnings directly from payroll and time and attendance systems, which can be used to offer tailored financial products and services.

In addition to this, Pinwheel offers a service to automate the retrieval of tax forms, making the tax process less burdensome for end customers. The company also provides a verification service to confirm income and employment data, which can be used to manage lending risk, improve underwriting models, increase repayment rates, and simplify tenant screening.

Pinwheel's business model is likely based on a subscription or usage fee, where clients pay to access the platform and its various services. The company's value proposition lies in its ability to automate manual processes, provide actionable insights, and improve the financial health of end customers, thereby enhancing the offerings of banks and lenders.

Keywords: Financial Technology, Deposit Switch, Direct Deposit, Automation, Income Verification, Tax Form Retrieval, Risk Management, Underwriting, Tenant Screening, Actionable Insights.