Primo Toys operates in the educational technology market, focusing on early childhood development. The company offers Cubetto, a tactile wooden robot designed to teach children aged 3 to 6 the fundamentals of computer programming without the need for screens. Cubetto uses a hands-on approach where children place coding blocks on a control board to direct the robot's movements, making coding an interactive and engaging experience. The product is complemented by world maps, educational storybooks, and various challenges that enhance learning through play. Primo Toys primarily serves parents and educators who are keen on introducing 21st-century skills to young children. The business model revolves around direct sales through their website and partnerships with educational institutions. Revenue is generated from the sale of the Cubetto robot, additional coding blocks, and educational accessories. The company emphasizes data privacy and secure payment options for its customers.

Keywords: educational technology, early childhood, coding, wooden robot, hands-on learning, screen-free, interactive play, parents, educators, 21st-century skills.