Prodigy offers an iPad-based digital sales platform designed to streamline the car buying process for dealerships and their customers. Operating primarily in the automotive retail market, Prodigy serves car dealerships looking to modernize their sales processes and improve customer satisfaction. The platform integrates seamlessly with existing dealership software, minimizing the need for extensive retraining or additional software costs. By providing tools for both online and in-store sales, Prodigy enables a seamless transition between digital and physical retail environments, reducing the time per sale and increasing gross margins. The business model is likely subscription-based, charging dealerships for access to its platform and tools. Prodigy's revenue is generated through these subscriptions and possibly additional services or features. The company boasts impressive metrics, such as dealerships selling over 30 cars in their first week using the platform.

Keywords: digital sales platform, car dealerships, automotive retail, iPad-based, seamless integration, customer satisfaction, gross margins, online-to-in-store, subscription model, sales efficiency.