Proxistore operates in the digital advertising sector, providing a Demand-Side Platform (DSP) solution that enables brands to launch targeted digital communication campaigns within specific geographic areas. The company serves retailers and brands looking to enhance their customer acquisition strategies by leveraging localized digital displays. Proxistore's business model revolves around offering a platform that allows clients to identify and target potential customers based on their purchasing intentions and visitor traffic measurements. This approach ensures that advertising efforts are both rational and efficient, maximizing profitability by avoiding unnecessary diffusion. The company generates revenue through subscription fees and usage-based charges for its DSP services. Proxistore also promotes delegation of campaign responsibilities to sales outlets, fostering trust and cooperation between head offices and local branches. This strategy empowers local outlets to independently manage and execute their own targeted campaigns, tailored to the specific needs and preferences of their local customer base.

Keywords: digital advertising, DSP solution, targeted campaigns, customer acquisition, localized displays, retail brands, geographic targeting, visitor traffic, profitability, delegation strategy.