Qudini is a global B2B SaaS company specializing in Retail Choreography software designed to optimize store operations, enhance customer experiences, and provide actionable real-time insights. Founded in 2012 by Imogen Wethered and Fraser Hardy, Qudini emerged from a corporate-sponsored hackathon and has since grown into a leading retail tech company. The software suite enables retailers to improve brand perception, increase footfall, and boost sales by transforming stores into engaging destinations for brand, community, and social interactions.

Qudini serves global enterprise retailers, helping them reduce costs associated with traditional consulting methods like time and motion studies, mystery shopping, and exit surveys. The company's business model is subscription-based, generating revenue through recurring fees for its software services. By offering a comprehensive solution that integrates seamlessly into existing retail environments, Qudini helps clients outmaneuver the competition and achieve operational excellence.

The company is currently in a scale-up growth phase, having closed its Series A investment round and working towards international expansion. Qudini's stylish office is located in London, close to both the sophisticated City and the vibrant Shoreditch area. The company is committed to social responsibility, supporting charities and organizing volunteering days for its employees.

Keywords: Retail Choreography, SaaS, store operations, customer experience, real-time insights, enterprise retailers, cost reduction, brand perception, omni-channel, international expansion.