Refame.com operates as a self-service marketplace designed to streamline influencer marketing on platforms like YouTube, Twitter, and Instagram. The company serves a diverse clientele, including advertisers, brands, and social media influencers, by facilitating the creation and management of sponsored video content. Since its acquisition by YouTube in 2017, Refame.com has focused on supporting creators and driving revenue through measurable campaigns for brands, while ensuring authentic content reaches viewers. The business model revolves around connecting brands with influencers to produce branded content, thereby generating revenue through service fees and commissions on successful campaigns. The platform's unique features and full-service offerings have been developed to meet the evolving needs of its users, making influencer marketing more accessible and effective.

Keywords: influencer marketing, YouTube, Twitter, Instagram, advertisers, brands, creators, sponsored content, measurable campaigns, authentic content.