Relative Insight operates in the text analysis and data insights market, providing a software platform that enables brands and agencies to extract valuable marketing and customer insights from qualitative text data. The platform is designed to help businesses define their objectives, locate relevant data, upload it, and derive actionable insights. This process allows companies to enhance customer relevancy, advocacy, and loyalty by understanding customer feedback and optimizing communication strategies.

Relative Insight serves a diverse range of clients including marketing, brand digital, customer experience, sales, and HR departments. The business model is primarily subscription-based, where clients pay for access to the platform and its features. The company generates revenue through these subscriptions and possibly through additional services such as onboarding and strategic support.

The platform's core functionality revolves around comparative text analysis, which helps businesses distill better data rather than just big data. This approach is particularly valuable in a data-rich age where the quality of insights can significantly impact business strategies.

Keywords: text analysis, qualitative data, marketing insights, customer feedback, comparative analysis, brand strategy, customer loyalty, data-driven decisions, subscription model, strategic support.