rfxcel is a leading provider of track and trace software solutions designed to empower businesses to master their supply chains. Operating in the supply chain management market, rfxcel serves a diverse range of clients including those in the pharmaceutical, food safety, and regulatory compliance sectors. The company's core product, the rfxcel Traceability System (rTS), offers end-to-end, unit-level traceability, ensuring products are secure and market share is protected. By integrating emerging technologies such as IoT, blockchain, and data analytics, rfxcel's platform automates and digitizes workflows, enhances business intelligence, and consolidates data to improve processes and product quality. The business model revolves around providing software solutions that help clients comply with regulatory requirements, improve logistics through geolocation and environmental monitoring, and make informed decisions using rich data analytics. rfxcel generates revenue through software licensing, subscription fees, and professional services.

Keywords: track and trace, supply chain, compliance, IoT, blockchain, data analytics, serialization, geolocation, environmental monitoring, business intelligence.