SBD Automotive is a global automotive research and consulting firm that specializes in vehicle security, user experience (UX), and emerging automotive technologies. Founded in 1995 by David Bell and Gareth Jones, the company has grown from a small 'skunkworks' project into a comprehensive service provider for Original Equipment Manufacturers (OEMs) and other stakeholders in the automotive industry.

The company operates in the mobility sector, focusing on the significant changes driven by automation, cybersecurity, and software-defined vehicles. SBD Automotive provides in-depth research reports, consultancy services, and consumer focus groups to help clients navigate the complexities of modern automotive technologies.

Their business model revolves around offering unbiased, objective insights due to their employee-owned structure, which ensures that the interests of the team and clients are prioritized. Revenue is generated through the sale of research reports, consultancy services, and specialized testing.

Clients include automotive OEMs, technology suppliers, and other stakeholders who require detailed analysis and strategic guidance to adapt to the rapidly evolving automotive landscape.

Keywords: vehicle security, UX, automotive research, consulting, OEMs, cybersecurity, automation, software-defined vehicles, infotainment systems, emerging technologies.