ShowUhow Inc. operates a web-based video platform designed to assist consumer product manufacturers and retailers in increasing sales, lowering returns, and reducing customer support costs. The company creates straightforward and engaging videos that educate shoppers on product assembly, setup, and use before purchase, setting clear expectations. After purchase, these video instruction guides simplify complex messages with step-by-step tutorials, reducing customer frustration and the need for costly support. ShowUhow serves clients such as Lorex Technologies, Swann Security, Whalen Furniture, Early Childhood Resources, and Step2, with retailers including BestBuy, Costco, and ToysRUs. The business model revolves around providing these educational videos as a service to manufacturers and retailers, who in turn benefit from higher sales and lower support costs. ShowUhow generates revenue through subscription fees and service contracts with its clients. The market it operates in includes consumer electronics, furniture, and children's products, focusing on enhancing the consumer experience and profitability for its clients.

Keywords: video platform, consumer products, sales increase, return reduction, customer support, product education, assembly tutorials, retailer partnerships, subscription service, profitability.