Society6 operates as an online marketplace that connects a global community of 450,000 independent artists with consumers seeking unique artwork and home decor. The platform allows artists to upload their designs, which are then printed on a variety of products including wall art, home decor items, and lifestyle accessories. Society6 serves a diverse clientele ranging from art enthusiasts to interior decorators, operating primarily in the e-commerce market. The business model is commission-based, where artists earn a percentage of each sale made through the platform. Revenue is generated through product sales, with a portion of the proceeds going to the artists, thereby fostering a sustainable ecosystem for creative professionals. The company emphasizes customization and self-expression, offering products that cater to individual tastes and preferences.

Keywords: online marketplace, independent artists, artwork, home decor, e-commerce, commission-based, customization, self-expression, global community, unique designs.