Spekit is a startup that operates in the sales enablement and training sector. Its primary service is providing just-in-time coaching and enablement to revenue teams. This means that it offers personalized, context-specific training and guidance to sales representatives, directly in their workflow. This eliminates the need for reps to switch contexts or disrupt their work to find answers or receive training.

Spekit's clients are primarily businesses with sales teams, which could range from small businesses to large corporations. The company's services are designed to improve sales execution and increase revenue. It does this by reinforcing sales methodologies and processes within the client's Customer Relationship Management (CRM) system, sales engagement tools, or conversation intelligence tools. This not only improves the quality of data but also eliminates excuses for poor CRM and forecasting hygiene.

The startup's business model is likely based on a subscription or usage-based pricing model, where clients pay for the services they use. Spekit's platform integrates with the client's existing tools and systems, placing relevant knowledge and resources where the sales team is working. This includes revenue plays, battle cards, cheat sheets, and more. The aim is to eliminate questions, provide the necessary resources when they're needed, and close deals faster without disrupting productivity.

Keywords: Sales Enablement, Just-In-Time Coaching, Revenue Teams, CRM Integration, Sales Execution, Personalized Training, Workflow Integration, Sales Methodologies, Forecasting Hygiene, Productivity Improvement.