Spenny is a fintech startup that aims to simplify the process of saving and investing for its users. The company operates primarily in the Indian market, targeting individuals who want to save money effortlessly and invest it wisely. Spenny's main product is an online platform, available both as a website and a mobile application, that functions like a digital piggy bank.

The core feature of Spenny is its "Roundup" system. Every time a user makes a purchase using their cards or UPI (Unified Payments Interface), Spenny rounds up the transaction to the nearest higher amount. The difference between the actual transaction amount and the rounded-up amount is then automatically saved and invested. For example, if you spend ₹95, Spenny rounds it up to ₹100 and saves the ₹5 difference. This way, users can save small amounts of money passively without even noticing it.

Spenny serves a broad range of clients, primarily focusing on young professionals and tech-savvy individuals who are looking for an easy and automated way to save and invest. The platform is designed to be user-friendly, making it accessible even for those who are new to investing.

The business model of Spenny revolves around providing a seamless saving and investing experience. The company partners with insured custodians like the Bombay Stock Exchange (BSE) to ensure that users' assets are held securely. Spenny makes money by charging a small fee on the investments made through its platform. This fee is typically a percentage of the assets under management (AUM).

In summary, Spenny is a user-friendly fintech platform that helps individuals save and invest money effortlessly through automated roundups on everyday transactions. It operates in the Indian market, targeting young professionals and tech-savvy individuals, and makes money by charging a fee on the investments managed through its platform.

Keywords: Fintech, Saving, Investing, Roundup, Automated, User-friendly, India, Young Professionals, Secure, BSE.