Spideo operates in the content personalization and analytics sector, primarily serving creative industries such as video on demand (VOD) platforms, media companies, and entertainment services. The company specializes in transforming user data into semantic data, capturing moods and emotions to deliver highly relevant content recommendations. Spideo's core product is a recommendation engine that uses advanced algorithms to curate content tailored to individual user preferences, thereby increasing user engagement and satisfaction.

The business model is based on a B2B (business-to-business) approach, where Spideo partners with content providers and platforms to integrate its recommendation engine via a simple API. This allows clients to offer personalized content experiences to their users, driving higher engagement and retention rates. Revenue is generated through subscription fees, licensing agreements, and possibly performance-based contracts where Spideo earns based on the success of its recommendations.

Spideo's market includes any digital platform that requires content curation and personalization, making it a versatile player in the digital content ecosystem. The company emphasizes trust, transparency, and controllability, ensuring that users understand why they receive certain recommendations without feeling their privacy is compromised.

Keywords: content personalization, semantic data, recommendation engine, VOD platforms, user engagement, creative industries, API integration, data analytics, user preferences, content curation.