Supponor is a pioneering company in the field of virtual advertising for live sports broadcasts. The company specializes in enhancing physical advertising spaces, such as perimeter LED boards and static billboards, by overlaying them with virtual ads. This technology allows advertisers to display different ads to different audiences, depending on the broadcast region, making the advertising more relevant and targeted.

Supponor serves a wide range of clients, including sports leagues, teams, and advertisers who want to maximize their reach and engagement during live sports events. The company operates in the global sports market, providing solutions that can be applied to any sport, on any surface, at any time, and anywhere in the world.

The business model of Supponor revolves around offering its virtual advertising technology as a service. They partner with sports organizations and broadcasters to integrate their technology into live broadcasts. Revenue is generated through service fees, licensing agreements, and long-term partnerships with key players in the sports industry.

Supponor's value proposition is clear: it provides a way for advertisers to reach a massive audience—over 1 billion TV viewers—while making the advertising experience more dynamic and engaging. The company has delivered its solutions in over 5,000 events, enabling sales of over 100 million units for its clients.

In summary, Supponor is at the forefront of virtual advertising in live sports, offering innovative solutions that enhance the viewing experience and provide targeted advertising opportunities. Their technology is commercially and technically proven, making them a trusted partner in the sports broadcasting industry.

Keywords: Virtual Advertising, Live Sports, Global Solution, Enhanced Advertising, Targeted Ads, Sports Broadcast, Perimeter LED Boards, Static Billboards, Revenue Generation, Innovation.