Swapp is a startup offering a flexible car subscription service, primarily targeting urban residents and businesses in Vienna, with plans to expand to Budapest and Dubai. The company provides an alternative to traditional car leasing and long-term car rentals by allowing customers to subscribe to a car for a low monthly fee. This service is designed for individuals and businesses who need the convenience of a car without the long-term commitment and financial burden of ownership or leasing.

Swapp operates in the automotive and mobility market, which is rapidly evolving with the rise of subscription-based models. This market is driven by a growing preference for flexibility and convenience, especially among younger generations and urban dwellers who may not want the hassle of car ownership.

The business model of Swapp is straightforward. Customers browse available cars on the Swapp website, select a vehicle that suits their needs, and subscribe to it for a monthly fee. This fee covers all costs associated with the car, including maintenance, insurance, and roadside assistance. This all-inclusive pricing model simplifies budgeting for customers and eliminates unexpected expenses.

Swapp makes money through these monthly subscription fees. By offering a range of vehicles, from economy to premium models, Swapp can cater to different customer segments and price points. Additionally, the company may generate revenue through partnerships with car manufacturers and other service providers.

In summary, Swapp is a flexible car subscription service that provides an alternative to car leasing and long-term rentals. It serves urban residents and businesses looking for convenient and cost-effective mobility solutions. The company operates in the automotive and mobility market, making money through monthly subscription fees.

Keywords: car subscription, flexible, low cost, urban mobility, Vienna, Budapest, Dubai, no long-term contracts, all-inclusive pricing, automotive market.