SwiftKey, a subsidiary of Microsoft, specializes in AI-powered keyboard technology that enhances typing efficiency through predictive text and personalized suggestions. The company primarily serves individual consumers and businesses looking to improve their typing experience on mobile devices. Operating in the software and technology market, SwiftKey's business model revolves around offering a freemium service, where basic features are available for free, and advanced features are accessible through in-app purchases. Revenue is generated through these purchases and partnerships with device manufacturers who pre-install SwiftKey on their products. The company leverages machine learning algorithms to analyze user typing patterns and preferences, thereby continuously improving its predictive capabilities.

Keywords: AI, keyboard, predictive text, personalized suggestions, mobile devices, freemium, in-app purchases, machine learning, typing efficiency, software.